Those pretty heated boys are likely to be first misunderstood, secondarily praised as the new Leonardo Da Vinci of the search-engines market, then beaten up by some quite obvious objections and finally forgotten in no time.
And, 'til now, they proved me right every time.
The reason is pretty simple: this kind of claims may be absolutely correct and these people really found something interesting and new, but they also found the worst possible way of promoting and marketing their idea: going against Google.
Why going against a Mountain with your new car is really a bad idea should be quite obvious, but let me offer some not-always-cited additional reasons:
People do really like Google
This assertion may seem incorrect but the incredible success of the Mountain View giant would never be so explosive without that appeal they have (it's like that other one Apple has too).
Google simply works
And, you may throw a wild goat (or whatever you usually throw at blasphem prophets) at me, their algorithm works damn well.
Today Google is perceived as
THE search-engine
And this one doesn't really need further explanations...
Right by now
Google isn't only search
Just look at their on-line office suite, GMail, YouTube, AdSense, AdWords, Maps, Android and so on.
All the services Google offer contribute to the appeal we told before and increase the number of data they can reach with their search algorithm.
So, why do you insist on promoting your ideas as alternative to Google?!?
Just be smart: promote them as complimentary to it or, best of all, do not even cite Google when describing your "completely-new-and-mighty-algorithm".
I think someday, by doing so, your ideas could become a Mountain.
Or a great river, if you like it better.
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